Every day, you probably come across a website that promotes a product/service from another company. It may be because it’s so good that it deserves to be shouted about, but more often than not it’s down to affiliate marketing.
Affiliate marketing is a fantastic way to create a new revenue stream for a website, blog or social media channel. It pays the promoter for any conversion or sale made as a result of a visitor clicking on that promotion. It’s a bit like being a social media influencer that makes money from sponsored posts or promotions.
And it’s been very successful for a lot of people. Zac Johnson, an early participant in the Amazon, who went on to launch a website and earns millions annually. Or Abby Lawson who runs a lifestyle blog and now one of the highest paid bloggers as of 2022.
There’s a lot of money to be made from affiliate marketing and many programs out there to help you do that. In this we’ll start with the basics of affiliate marketing and build up so you can kickstart your career.
- What is affiliate marketing?
- How does affiliate marketing work?
- Which companies are best for affiliate marketing?
- How do I become an affiliate marketer?
- What are the best affiliate marketing channels?
- How much do beginner marketing affiliates make?
- What are good examples of affiliate marketing?
- Affiliate marketing trends
- Affiliate marketing tips for beginners
What is affiliate marketing?
Affiliate marketing is a way for your website to make money by promoting product or service.
Visitors will be drive to a third-party landing page or site, Once they click on a trackable link. If they take an action, you as the affiliate partner get a commission based on that click, lead or sale.
How does affiliate marketing work?
In most affiliate programs, there are stakeholders involve you should consider in process that includes:
- The advertiser: The brand or company that wants to sell a product or service.
- The affiliate or publisher*: The website that drives traffic to the advertiser’s website.
- The affiliate network:In simple terms, this is the software that tracks traffic and sales.
- The consumer:The person who visits the affiliate’s website, clicks a link and buys the product from the advertiser.
*You can say affiliate or publisher when talking about the website that drives traffic to an advertiser’s website.
There are several steps involve in affiliated marketing. The cycle outlined in the image below shows the journey an affiliate program makes from a user clicking the link on your site to getting paid commission.
The link use to track activity is the most important element of any affiliate program. You need to ensure your link is trackable and identifiable to ensure you get paid at the end of the transaction. A spreadsheet to keep track of all your links or UTMs (a snippet of code attached to a link) is essential to help you measure performance and monitor revenue.
Which companies are best for affiliate marketing?
Joining an affiliate program can give you advantages such as a dashboard to record all activity, analytics, creative assets to display along with access to new content and special offers for your audience.
There are a lot of programs out there, but we want to focus on the top affiliate marketing programs that can help you drive revenue. The best examples are:
As one of the biggest sites and the most successful, every product you can imagine is available on Amazon making it easy to tie to your content. Their Associate program offers commissions between 1 to 10 percent and the most valuable product areas are clothing and luxury beauty.
With nearly 2 million merchants across categories, Shopify offers great opportunities for affiliates. It provides everything you need to set up (management tools, analytics, payments, etc.) and the commission is huge, at 200 percent for a monthly subscription if they are active for two months.