Social media marketing has become increasingly popular in the last few years, not just in London but around the world. And yet, it’s still frequently misunderstood by many businesses and individuals alike. The following eight facts shed some light on how social media marketing works in London, how you can use it to your advantage, and what makes it such an important part of your business plan today and tomorrow.
It is no secret that people are spending more and more time on social media. A recent study found that the average person spends nearly two hours on social media every day. This data is astonishing considering how much time it takes to create a well-designed ad, post, or tweet. There are many ways to utilize social media platforms to market your business or brand but do not get overwhelmed by all of the possibilities available to you.
There are over 31 million social media users in London
The fact is, social media is a powerful marketing tool. Social media marketing in London is one of the fastest-growing areas in the world as well. According to a report by eMarketer, social media was the most popular form of digital advertising among young adults and teens. It’s important that you get your business up and running on Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. so that you can take advantage of this emerging field.
78% of Londoners say they have bought something because of social media.
Social media marketing is a great way to not only reach potential customers but also help them find your business. With the vast majority of Londoners being on social media, social media marketing is a great way to get your business noticed.
70% of Londoners believe social media has a positive impact on their business.
Social media has become an integral part of the marketing mix for many companies. It’s not just about creating content and engaging with consumers, it’s also about measuring success. Social media marketing is constantly changing and evolving, which means marketers are always learning new things. Here are 8 facts everyone should know about social media marketing in London:
1) Most businesses have a presence on at least one social network. This helps them form customer relationships as well as increase brand awareness.
62% of businesses in London use social media for marketing purposes.
In today’s digital world, social media is an increasingly important way for businesses to connect with their customers. 62% of businesses in London use social media for marketing purposes.
However, when looking at the statistics, only 4% of these businesses have a dedicated person handling their social media marketing. This means that there is a huge opportunity for small and medium-sized companies to invest more time and resources into this area to be competitive and stay relevant.
54% of social media users in London follow brands on social media.
Social media is a great way to market your brand, and Londoners are well-aware of this. 54% of social media users in the city follow brands on social media. 71% of those aged 18 to 24 years old do so. With numbers like these, it’s no wonder that social media is quickly becoming one of the most popular ways for companies and businesses to advertise themselves.
In addition to following brands online, many individuals engage with them as well – 66% use Facebook for marketing purposes. Instagram has more than half (53%) of its user base using it for business purposes as well. And don’t forget about YouTube! It’s not just for music anymore; 52% have watched videos on the platform to learn about different products or services from their favorite companies or brands.
Check out our infographic below detailing 8 fascinating facts about social media marketing in London
47% of Londoners say they would be more likely to buy from a brand if they had a strong social media presence.
Social Media Marketing London is a great way to connect with your audience and gain new customers. 47% of people say they would be more likely to buy from a brand if they had a strong social media presence.
43% of businesses in London feel they need to do more to make their social media presence more effective.
Seven out of ten businesses in London feel they need to do more to make their social media presence more effective. Making your social media presence more effective doesn’t have to be difficult. There are several things you can do, and luckily for you, our team at White Shark Media has put together some great tips.
- -Engage with your audience by commenting on their posts and sharing content from other businesses and influencers regularly
- -Post about the latest news within your industry or sector
- -Keep it relevant – post content that is relevant to the target audience you want to reach