In any SEO campaign run by an able SEO company Alberta, keyword research is the first important step. While the SEO firm will have its own ways to understand the keyword trends prevailing on the search engines, knowing this can help businesses do their bit in fine tuning the content and the aspects of their website in in line with the keyword trends. Also, you will know if your SEO expert is updating the site with the latest knowledge of Google algorithms. Here are the basics of keyword research you must know.
SEO keywords are also called as key phrases or just keywords. These are the terms that get added to the online content for improving the search engine rankings relevant to those terms. Anyone can pull out a lot of keywords during keyword research. The three factors that will go into choosing the right keywords are competition, search volume and commercial intent. The chances of your site ranking higher on search engines increases when you optimize your site content around the most popular keywords and key phrases. By ranking higher on the SERPs, you can drive more traffic to your website. It is needless to say that SEO is just impossible without the knowledge of keywords.
Understanding keyword difficulty
The other terms used to understand keyword difficulty are SEO difficulty and keyword competition. This is the process of evaluating whether it is easy or difficult to rank in the organic search of Google for any given keyword. The factors that will decide keyword difficulty or keyword competition are page authority, domain authority and the quality of the content. Keyword difficulty is a highly important part of the keyword research process. Understanding keyword difficulty helps choose the best keywords for your pages. In the firs place, you must find the right tool to understand keyword difficulty scores and interpret them rightly to be able to measure the keyword difficulty.
Choosing the right keywords
Keywords are going to make or break your SEO effort. To be able to decide which ones are the right keywords will help you with your SEO. To choose the right keywords, prepare a keywords list. Google Keyword Planner has been designed for Google Ad campaigns and hence it can help you with your keyword selection. This is a free tool and can be very effective to carryout keyword research so effectively. For your keywords list, you can use Google Sheets, Microsoft Excel or Word.
The importance of long tail keywords
Long tail keywords are those that have lower search volume and lower competition levels. Long term keywords tend to be longer in their length say for instance more than 3 words long. Though the number of searches can be lesser for long tail keywords, they can make the large chunk of all the Google searches when added together. This can work in your favor when implemented as part of your SEO strategy. Expert assistance can give momentum to your SEO mission and help secure higher ranks for your website on search engines.