62 Effective Techniques for Building High-Quality Backlinks in 2025

Backlinks aren’t dead — they’ve just gotten smarter.

As we move into 2025, link building is no longer about dropping links on random forums or chasing outdated directories. Search engines have evolved, and so has the way we earn authority online. If you want your content to rank and your brand to stand out, you need backlinks that are relevant, reputable, and earned through real value.

But here’s the challenge: everyone’s competing for attention. That’s why you need strategies that go beyond the basics. Whether you’re an SEO pro or just getting started, this guide gives you 62 expert quotes on building high-quality backlinks techniques that still work — and work well — in today’s digital landscape.

Ready to level up your link-building game in 2025? Let’s dive in.

Here is what 62 thought leaders had to say.

Quote 1 – Mykhailo Shcherbachov

I love the saying: “You go where you look.”

It’s the first thing you learn when riding a motorcycle.

And it applies to link building just as well. I always look for places that generate traffic — and do everything I can to make sure my backlink shows up there.

The next step for me is always competitor research. I analyze those who’ve grown over the past year and check what types of backlinks they’ve earned and how they promote themselves.

I don’t use scholarship links, PBNs, spammy links, or anything like that.

Here’s what I always focus on:

Getting backlinks that are nearly impossible for competitors to replicate — like homepage links from trusted partners or other unique placements.

Finding pages that already generate traffic — and placing links there.

Producing high-quality guest posts. This is where most people cut corners, but we actually take the time to care about what we publish on external websites.

Being present wherever possible — reviews, rankings, trusted directories — and encouraging customers to leave positive feedback.

Mykhailo Shcherbachov, CMO at Collaborator.pro

Quote 2 – Tiffany D. Davidson

One method that I like to use when trying to acquire high-quality backlinks is to do a search for the keyword(s) I’d like to target, then look for any articles or listicles that are ranking on Page 1 for that keyword. From there, contact the author of the article personally and request to be added to the list. Before wasting time, it’s also a good idea to inspect the links that the website gives to make sure they’re dofollow links. Unfortunately, backlinking hasn’t really been successfully turned into a quick and easy process yet like local citation building has, but this method usually has good results. Don’t be surprised if the article makes you pay a bit to be added, though.

Tiffany D. Davidson, Web Designer & SEO Specialist, Squarespace Website Design + SEO by Tiffany

Quote 3- Geoffrey Bourne

Press Releases certainly have their place in building backlinks, and with the right campaign, can yield some significant wins. We favor data-driven campaigns that produce more evergreen content that will retain links longer on target sites.

Niche edits and guest posting are outdated techniques, along with the skyscraper approach. We rely on digital PR, pitching media requests, and proactively reaching out with stories as they arise. It’s a slow-burning approach that, if you’re consistent, does deliver some good results.

Geoffrey Bourne, Co-Founder, Ayrshare

Quote 4 – Jason Bland

In 2025, building high-quality, authoritative backlinks is less about chasing volume and more about intentional, relationship-driven strategies. With Google’s algorithms evolving rapidly and AI-generated content saturating the web, my approach focuses on three proven techniques.

First, I prioritize genuine digital PR and thought leadership. This means creating in-depth, unique content—like original legal research, industry reports, or expert commentary—that journalists and respected websites want to reference. Outreach isn’t scattershot; I target relevant reporters and editors, offering real value and unique insights, which consistently results in earned, editorial links from authoritative domains.

Second, I foster strategic partnerships within the legal and business community. By collaborating on webinars, podcasts, or co-authored articles with bar associations, universities, or other professionals, we secure contextual backlinks from reputable, high-authority sources. These collaborative efforts naturally lead to mentions and links that Google trusts.

Third, I leverage unlinked mentions and brand monitoring tools to identify places where our firm or attorneys are mentioned but not linked. A polite, timely request to add a link still yields positive results, especially when the content already cites our expertise.

On the flip side, website owners should avoid outdated tactics like mass directory submissions, guest posting on irrelevant sites, link exchanges, or buying links—these may temporarily inflate backlink profiles but can trigger penalties or devaluation under Google’s increasingly sophisticated spam filters.

Ultimately, the key to building backlinks that move the needle in 2025 is depth, authenticity, and ongoing relationships, not shortcuts or automation. It’s about earning links through authority and trust, not manipulating algorithms. That’s what delivers sustainable, long-term rankings in today’s environment.

Jason Bland, Co-Founder, Custom Legal Marketing

Quote 5 – Hunter Garnett

In 2025, with AI content everywhere and Google constantly shifting things around, the best way we’ve found to build real, high-quality backlinks is by focusing on relationships and relevance. We’re not chasing shortcuts. We’re creating content that actually helps people, then sharing it with folks who care about the same topics. Whether that’s through partnerships, local features, or community-driven platforms.

We also lean into storytelling. When you tell real stories about your work, your people, and your impact, others are more likely to link to it because it feels human and trustworthy. That kind of content stands out in a sea of AI-generated fluff.

Hunter Garnett, Managing Partner and Founder, Garnett Patterson Injury Lawyers

Quote 6 – Dylan Young

In 2025, we focus on building backlinks through genuine partnerships, like collaborating with physical therapists and wellness blogs for guest posts that include product insights and research-backed pain relief tips. HARO and journalist outreach still work well when we offer real data or unique angles from our customer experience. We also invest in creating in-depth resources like pain management guides that others naturally cite. 

Outdated tactics like link exchanges, spun content, or buying placements on irrelevant sites just don’t cut it anymore and can actually hurt rankings. Instead of chasing quantity, we’ve learned that slow, trust-based link earning drives stronger, longer-lasting SEO results.

Dylan Young, Marketing Specialist, CareMax

Quote 7 – Andrew Peluso

One technique I still find useful is building local data assets that news outlets and blogs want to reference. At What Kind of Bug Is This, we created an interactive map that shows the most reported pest sightings by state, sourced from our own user submissions and public health data. Then we pitched it to regional newsrooms, extension offices, and even mom blogs with state-specific breakdowns. We didn’t buy a single backlink; they came naturally because the data was genuinely useful and branded to us.

What’s outdated? Cold outreach for guest posts on “DA 70” sites that have nothing to do with your niche. That used to pass as authority-building, but now it’s a red flag. Google is prioritizing contextual relevance and editorial integrity. Suppose you’re still chasing backlinks just for domain metrics without considering who’s linking and why, you’re wasting time. In this climate, the best links come from real value — whether it’s local insights, original research, or a tool that saves someone five minutes of Googling. Create that, and the links will follow.

Andrew Peluso, Founder, What Kind Of Bug Is This

Quote 8 – Vaibhav Kakkar

Our top link-building method today is creating link magnets that combine original data with expert context. We analyze trends, compile insights and package them into digestible content that solves real questions. These pieces naturally get referenced by bloggers, reporters and podcasters across our industry. The key is publishing something new, not just repackaging old advice.

We avoid things like link wheels, reciprocal linking strategies or link insertion outreach because they feel dated and inorganic. If you can not explain the value of the link out loud, it’s probably not valuable. Google’s updates now prioritize link quality with human logic. That’s why we only build what humans would genuinely want to link to.

Vaibhav Kakkar, CEO, Digital Web Solutions

Quote 9 – Cache Merrill

In 2025, building backlinks that move the needle is less about volume and more about real relationships and value-driven content. At Zibtek, we’ve shifted from chasing links to creating collaboration. We co-create content with industry partners, contribute to niche podcasts, and publish data-backed insights that others want to cite. Think digital PR, not old-school link building.

What’s outdated? Spammy guest posts, generic directories, and AI-spun articles — Google sees right through that. The algorithm’s smarter now. It rewards relevance and authority, not shortcuts.

Here’s our golden rule: If the backlink doesn’t bring actual referral traffic or brand credibility, it’s probably not worth having. Focus on getting mentioned where your audience already hangs out — whether that’s on LinkedIn, industry blogs, or SaaS roundups. That’s how you win today.

Cache Merrill, Founder, Zibtek

Quote 10 – Reed Daniels

In 2025, with Google’s algorithm updates focusing heavily on content quality and user intent, we emphasize earning backlinks through authentic value rather than shortcuts. Our proven techniques include creating in-depth, original research and data-driven content that naturally attracts attention from industry sites and journalists. We also invest in building genuine relationships with relevant publishers and thought leaders, often through digital PR and collaboration rather than paid placements.

Another key strategy is leveraging guest contributions on reputable sites where we provide unique insights or case studies rather than generic posts. This approach not only earns backlinks but also builds credibility and audience trust.

On the other hand, website owners should avoid outdated tactics like buying links from private blog networks, using spammy directory submissions, or engaging in excessive link exchanges. These practices risk penalties and rarely deliver lasting value. Instead, focusing on quality, relevance, and organic link-building aligned with user interests is what drives rankings today. Consistency and patience remain essential in this evolving landscape.

Reed Daniels, Owner, Rail Trip Strategies

Quote 11 – Jason Hennessey

Interactive case studies are one of our secret weapons for building authority backlinks. We showcase what we did, how we did it, and what others can learn. Thoughtful breakdowns are cited by other marketers, agencies, and tool providers constantly. They’re part education, part narrative, and fully human.

We avoid anchor-text-driven guest post networks that feel more like SEO graveyards than credible publishers. If the site exists only to sell links, it’s not worth appearing on. Real links start with real insights. Put the time into your work, and people will link without being asked.

Jason Hennessey, CEO, Hennessey Digital

Quote 12 – Matt Erhard

At Summit Search Group, we’ve had to evolve our backlink strategy significantly to stay both competitive and credible. What worked even a couple of years ago doesn’t always hold up today, but we’ve found a few proven techniques that consistently perform well, even amid frequent Google updates and the surge of AI-generated content.

Our most effective strategies now center on partnerships and collaboration. For example, our recruiters regularly contribute guest content to industry associations and regional business publications, complementing the content we publish on LinkedIn and our company blog. These sites carry strong domain authority in our niche and attract genuinely engaged audiences, which makes backlinks from them both highly relevant and valuable.

Another tactic we’ve had success with is sponsoring or collaborating on events like hiring fairs, trade expos, and professional development seminars. These often earn us linked mentions on the event’s main website, many of which have .edu or .org domains, and sometimes on affiliated media or partner pages as well. Not only are these links more authoritative, but the relevance and credibility of the sites also give our SEO a meaningful boost.

I will say, our focus isn’t solely on backlinks with either of these tactics. What makes these strategies especially valuable is that they support broader brand visibility, credibility, and industry positioning. With the pace of algorithm and AI-related changes, we’ve shifted away from trying to predict the next trend and instead doubled down on efforts that build long-term authority, whether or not they move the SEO needle immediately.

As for what we’ve stopped doing, we’ve fully stepped away from outdated and manipulative tactics like keyword-stuffed anchor text, syndicated press release mills, and mass guest posting on thin-content blogs or borderline link farms. Not only are these ineffective in today’s environment, but they can actively harm your domain reputation if flagged by Google.

Matt Erhard, Managing Partner, Summit Search Group

Quote 13 – Fahad Khan

High-quality, authoritative backlinks in 2025 require a careful mix of authenticity, relevance, and relationship-building. As Google keeps enhancing its algorithms and AI-generated content rules the internet, we have focused on producing original, value-driven assets, including thorough sector analyses, unique data analysis, and expert-led insights serving as linkable content hubs. These things will normally be connected with well-regarded specialist websites, bloggers, and journalists.

We also give digital PR, thought leadership on platforms like LinkedIn, and cooperative material like podcasts and webinars top priority to build legitimacy and get editorial backlinks. Strategic guest posting continues to be effective, but only if it provides genuine worth and targets websites with defined domain authority. Buying backlinks, utilizing automatic directory submissions, or mass blog commenting are old-fashioned black-hat techniques that are not anymore successful. Google’s current algorithm takes credibility and context into consideration instead of only linking volume. From operating the system, the emphasis now is on building trust. In today’s competitive climate, the backlinks that actually move the needle are those that generate actual traffic and engagement rather than just SEO juice.

Fahad Khan, Digital Marketing Manager, Ubuy Canada

Quote 14 – Josh Qian

We prioritize building relationships with industry leaders and local businesses. These connections often lead to organic backlink opportunities through collaborations or guest posts. We can feature each other’s content and gain backlinks in the process. This grassroots approach helps strengthen our authority within the community while enhancing our online presence.

Participating in relevant online communities and forums can also be a powerful way to earn backlinks naturally. Engaging in discussions and sharing expertise helps establish credibility, making others more likely to link back to our content. 

On the flip side, outdated methods like buying links or relying on low-quality directories should be avoided. These practices risk penalties from search engines and don’t contribute to genuine authority. Instead, focusing on building authentic relationships and creating high-quality content has proven to be the most effective way to enhance our backlink profile and improve our search rankings sustainably.

Josh Qian, COO and Co-Founder, Best Online Cabinets

Quote 15 – Darcy Cudmore

Backlinks that improve rankings in 2025 come from trust, relevance, and manual effort.

The most effective approach is direct outreach through digital PR. Share useful insights, opinions, or data in a format editors want. When content is tailored and timely, writers respond. These links carry weight because they come from earned attention, not automated systems. One strong link from a trusted site outperforms dozens from low-authority sources.

Guest contributions work when aligned with the subject matter. Generic posts on irrelevant blogs carry no weight. Write for sites where your experience holds meaning. Keep the content focused. Avoid fluff. Editors and algorithms detect low-quality input fast.

Automated link building, mass directory submissions, and link swaps no longer work. These tactics get flagged and are often penalized. AI-generated content without human input lacks authority and trust. Google reads tone and structure better than before.

The link must be earned through value. If it looks placed, forced, or artificial, it loses all impact.

Darcy Cudmore, Founder, RepuLinks

Quote 16 – Arvind Rongala

In 2025, the most effective way to build high-quality backlinks is by becoming the source journalists, analysts, and niche platforms rely on. What consistently delivers results is sharing frameworks, proprietary processes, or under-reported trends that others want to cite. The signal has shifted from volume to verifiability—backlinks now follow authority, not the other way around.

One shift that’s often overlooked: Google is rewarding “identity-backed content.” When insights are tied to actual people with credentials, not anonymous blog posts, they’re more likely to rank and attract links. Tactics like AI-spun articles, link wheels, or recycled guest posts not only fail—they damage long-term trust signals. Authority in today’s landscape is built through earned presence, not purchased placements.

Arvind Rongala, CEO, Edstellar

Quote 17 – Vikrant Bhalodia

There was this phase where our sales team would close a project, and then things would just stall. Delivery would come in confused, asking questions that should’ve already been answered. It wasn’t anyone’s fault the process just didn’t exist.

I didn’t create some big system. I literally opened a doc and wrote down five questions sales should answer before handing anything off. Things like: What’s the client actually expecting? What was promised? Any early red flags? I shared it in one meeting, and we agreed to try it for a few weeks.

It worked. The delivery team got the clarity they needed. Sales didn’t feel like they were repeating themselves. And kickoff meetings stopped being awkward.

I didn’t do this because I had spare time. I was just tired of watching smart people waste hours fixing avoidable confusion. That’s usually what pushes me, not strategy decks, just noticing when something’s broken and nobody’s fixing it.

Vikrant Bhalodia, Head of Marketing & People Ops, WeblineIndia

Quote 18 – Georgi Petrov

In 2025, I will focus on building high-quality backlinks through genuine relationships and valuable content partnerships rather than outdated tactics like link farms or excessive guest posting on irrelevant sites. I invest time in creating deeply researched, shareable resources that industry influencers naturally want to reference, such as data-driven reports or expert roundups. 

Personalized outreach that highlights mutual benefit has proven effective in earning links that actually move the needle. I avoid shortcuts like buying links or using keyword-stuffed anchor text, which Google’s algorithms now penalize more aggressively. The key is authenticity and relevance; links earned through trust and real value consistently boost rankings, even as AI-generated content saturates the web. Quality always beats quantity when it comes to backlinks.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

Quote 19 – Aaron Whittaker

I think in 2025, the “smartest” link building that I’ve seen working, and what we’re doubling down on is brand mention outreach to get us into context navigation and AI Overview results. What I mean is this: You need to be on more than just the big review sites, and instead, intentionally pursue niche or mid-level review platforms where your audience lives — and where Google’s AI is quietly scraping trusted content. 

We’re also not just chasing “. edu” or “DR 90+” anymore; we look for “rightness” or how authentic, relevant, and closely aligned the opportunity is to our core topics. If we are being mentioned on a product roundup, expert blog, or testimonial page with actual, brand-related context – that’s where we’re seeing ranking growth.

What’s absolutely dead weight now is mass directory submissions, “guest post farms”, and anything that screams template pitch. Remember, Google’s link signals are more sophisticated than ever, and a link without engagement or topical trust simply doesn’t do the job. If you are not establishing relationships with site owners or giving advice that gains mentions, you are playing a short-term game. Nowadays, we need to see backlinks as an OUTCOME of real collaboration, expertise, and relevance, not as the end goal.

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Internet Marketing Agency

Quote 20 – Anupa Rongala

Backlink strategy in 2025 is less about volume and more about context. One proven technique delivering strong results involves embedding subject-matter expertise into authoritative content through partnerships with industry publishers. When insights reflect real operational trends—like AI integration in global service delivery or automation-led cost efficiencies—they naturally earn citations from analysts, bloggers, and journalists alike.

Legacy tactics like bulk directory listings or irrelevant guest posting now do more harm than good. Google’s evolving algorithms can easily detect intent, and signals like topical relevance, author credibility, and engagement depth matter more than ever. The strongest backlinks today aren’t just links—they’re trust signals born out of real value added to the digital conversation.

Anupa Rongala, CEO, Invensis Technologies

Quote 21 – Travis Perry

To avoid the pitfalls of AI, the best approach is to create engaging, human-written content that’s worthy of sharing. For instance, my marketing team crafted a resource page on Indianapolis sewer regulations that has become a top 5 organic traffic driver and is well positioned to gain links from sewage industry and homeowner sites.

Other strategies my team has had success with include building a solid base of local and national links via directories and chambers of commerce, sharing expertise for articles, and reaching out to sites with unlinked mentions of our company.

Meanwhile, some years ago, offering scholarships was a great way to secure links on high DA, widely searched .edu websites of colleges and universities. Google eventually brought the hammer down on the practice, however, so anyone engaging in that tactic now is doing more harm than good.

Travis Perry, Marketing and Sales Director, NuFlow Indy

Quote 22 – Alex Cornici

Navigating the 2025 SEO landscape means understanding how to build backlinks that genuinely boost your site’s authority and rankings. From my own experience, focusing on building relationships with reputable websites rather than purely seeking link opportunities is the key. I’ve seen significant results by guest posting on well-respected industry blogs and leveraging case studies or research unique to my niche to earn citations. These methods provide value to the sites linking to you, which is crucial in a web dominated by AI-generated content.

On the flip side, avoid outdated methods like buying backlinks or excessively exchanging links, which can do more harm than good in this new era. Google has gotten incredibly adept at recognizing and penalizing such practices. Instead, prioritize creating genuinely useful, shareable content that naturally attracts backlinks. Remember, it’s about quality over quantity; a few high-quality backlinks from trusted sources can do way more for your rankings than a bunch of low-quality links. Essentially, keep it clean and value-driven — it’s about playing the long game!

Alex Cornici, Marketing & PR Coordinator, Magic Hour AI

Quote 23 – Justin Belmont

We’re stacking backlinks the old-school way—by actually being useful. Answering press requests, dropping spicy expert takes, getting quoted on legit sites. It’s not instant, but it’s clean and it sticks. The shady stuff? Buying links, stuffing low-rent guest posts, swapping junk with random blogs—hard no. Google’s not dumb, and that stuff blows up in your face now. If the link wouldn’t exist without your brain behind it, that’s the kind Google loves. Keep it real or get wrecked.

Justin Belmont, Founder & CEO, Prose

Quote 24 – Max Shak

At Nerdigital.com, we’ve had to adjust our backlink strategy to stay effective in 2025, especially with Google tightening the screws on low-quality links and AI-generated content making the web noisier than ever. The truth is, shortcuts that worked even a year or two ago—like mass directory submissions, guest posts on thin-content blogs, or automated link exchanges—are not just outdated, they’re actively hurting sites now.

What’s still working—and what we’ve doubled down on—is relationship-driven, relevance-first backlink building. The most proven technique for us has been creating what we call “industry signal content”—assets that aren’t built just for our own rankings but designed to be cited by others as a trusted resource.

For example, we recently developed a localized market trends report for a client in the wellness space, packed with original data, expert insights, and real case studies. We didn’t just publish it and hope for links—we targeted industry associations, niche publications, and relevant podcasts, offering to contribute insights or co-promote the content. The report earned backlinks from respected, niche-specific domains—not massive in number, but high in relevance and authority.

Those links moved the needle. Rankings for competitive service pages improved, but more importantly, the site started earning referral traffic from sources that actually converted.

We’ve also seen success focusing on partner amplification—co-creating content with trusted vendors, collaborators, or clients, where both sides naturally link back to the asset. It’s organic, mutually beneficial, and Google sees those connections as authentic.

What we absolutely avoid now is chasing links for the sake of volume. If the site doesn’t have topical relevance, real traffic, or editorial standards, we pass. AI has made it easier than ever to flood the internet with spammy content and fake sites—but Google’s algorithm is getting better at spotting that game.

In 2025, quality backlink building is slow, intentional, and rooted in real relationships. It’s not glamorous—but it works. That’s where we’re putting our focus, and it’s keeping our clients visible and credible in a crowded digital space.

Max Shak, Founder/CEO, nerDigital

Quote 25 – Matt Bowman

Co-citation listicle building has been a successful tactic for us more recently. Get into curated listicles that include our direct competitors — for example, Top 20 digital marketing agencies in a particular city. This co-citation strategy helps place us in the context of a reputable group of names that Google is already familiar with, and that may be a factor in their treatment of us in AI Overviews and search snippets. It’s not merely for the backlink; it’s to be mentioned in the right group.

We’ve moved on from things like mass guest posting or links that have no sense of editorial purpose — they just don’t move the needle anymore. Instead, we’re asking: Where do our competitors already have trust, and how can we show up there next to them? We monitor those mentions, and pitch unique value or proprietary data to get included. If you are still pursuing quantity over contextual relevancy, then I think you are playing yesterday’s game.

Matt Bowman, Founder, Thrive Local

Quote 26 – Hamza Malik

In 2025, my go-to strategy for building high-quality backlinks is replying to journalist queries on platforms like Featured.com (HARO). It helps us earn links from trusted, high-authority sites. I also focus on genuine guest posting, mainly through cold outreach and by participating in Facebook and LinkedIn groups where real collaborations happen. As for what to avoid: steer clear of spammy tactics like blog commenting, social bookmarking, article directory submissions, and irrelevant forum profile links. They may have worked a decade ago, but now they can harm your credibility and rankings. Focus on relationships and value-driven content because that’s what still moves the needle in today’s SEO landscape.

Hamza Malik, Marketing Executive, Hire A Minibus With Driver

Quote 27 – Nikita Sherbina

In 2025, building high-quality backlinks is more about relevance and authenticity than ever before. I focus on creating valuable, in-depth content that naturally attracts links from reputable sources. For instance, I collaborate with industry experts to contribute guest posts, ensuring the content is useful and aligns with the site’s core topics. I also prioritize link-building through partnerships, like co-authoring case studies or research reports with other trusted businesses in our field. This creates genuine, authoritative backlinks.

As for outdated methods, I avoid tactics like link farms or irrelevant directory submissions. These not only fail to improve rankings but can also harm credibility. Another method to steer clear of is using low-quality or spammy guest post sites—those no longer have the same impact and can even be penalized by Google. It’s about building links that are meaningful, not just numerous.

Nikita Sherbina, Co-Founder & CEO, AIScreen

Quote 28 – Christopher Farley

In 2025, building high-quality backlinks that actually move the needle comes down to one thing: earning them by being genuinely useful. With Google tightening its standards and filtering out AI-fluff content, the most effective technique I’m using is creating locally focused, expert-driven resources that other websites want to link to.

For example, on our site for Flippin’ Awesome Adventures, we published an in-depth guide to “Shelling in Panama City Beach” written with firsthand experience and marine biology insights. We didn’t just stuff in keywords. We included original photos, real GPS coordinates, shell ID charts, and tide timing tips. That guide got picked up naturally by local bloggers, Airbnb hosts, and even tourism boards because it solved a real problem their audiences cared about.

What’s working in 2025:

Hyper-local, niche-specific content that fills an information gap

Guest features or interviews on trusted industry blogs or local publications

Creating shareable resources like printable maps, checklists, or infographics

Collaborations with complementary businesses (like linking from partner lodging pages or local gear shops)

What to avoid:

Mass directory submissions or link exchanges. Google’s smarter than that now, and they can tank your authority.

Pay-to-play guest posts on low-quality blogs. Those footprints are easier to detect and don’t hold up in rankings.

Using AI tools to churn out backlink bait without depth. If a human wouldn’t bookmark or cite it, a backlink won’t help.

Bottom line: you can’t fake helpful anymore. Authority now comes from being the local or niche expert people trust, and proving it with every page.

Christopher Farley, Owner, Flippin’ Awesome Adventures

Quote 29 – Robbert Bink

At Crypto Recovery Services, we focus on methodologies rooted in value and authenticity. Here are the techniques that have consistently yielded success:

4. Content-Driven Link Building: We prioritize creating in-depth, informative content that addresses specific problems users face, such as recovering crypto wallets or enhancing digital security. High-value content naturally attracts backlinks from reputable websites and industry leaders.
5. Collaborative Partnerships and Networking: Collaborating with other authoritative players in the tech or crypto industry helps build relationships that lead to organic backlink opportunities, such as guest posts, interviews, and co-authored research papers.
6. Leveraging Data and Case Studies: Original research, such as case studies on recovered wallets or security breaches, is a powerful tool for earning authoritative backlinks. High-quality data always interests journalists, blogs, and industry professionals, leading to greater link acquisition.
7. Focus on Niche Directories and Industry-Specific Platforms: While generic directories have lost their relevance, niche directories focused on cryptocurrency and blockchain remain useful if chosen wisely.

Methods to Avoid:  

Outdated methods like mass directory submissions, PBNs (Private Blog Networks), or “link-swap” schemes are no longer effective and can trigger penalties from Google due to their lack of authenticity. Additionally, automated link-building tools that create low-quality or irrelevant links are a red flag in today’s SEO landscape.

By consistently prioritizing quality over quantity, and by targeting highly credible sources, website owners can ensure that their backlink strategies remain robust and aligned with technological advancements and search engine expectations.

Robbert Bink, Founder, Crypto Recovery Services

Quote 30 – Joe Spisak

In today’s evolving digital landscape, backlink building requires strategic thinking that prioritizes quality over quantity. 

The most effective approach we’re seeing is relationship-based link acquisition. This means forging genuine connections with partners, suppliers, and industry peers who naturally reference your content because it delivers exceptional value. At Fulfill.com, we’ve built our backlink profile by creating detailed logistics guides, 3PL comparison tools, and fulfillment cost calculators that naturally attract links from eCommerce publications.

Data-driven content consistently earns quality backlinks. We regularly survey our network of 650+ 3PL providers to publish original research on fulfillment trends and costs. This proprietary data becomes a citation source that logistics journalists and industry bloggers naturally reference.

Resource pages remain powerful when approached correctly. When I identify a valuable logistics resource page, I don’t send generic outreach. Instead, I review their existing content, identify specific gaps our expertise can fill, and propose a precise solution. The personalization rate matters more than volume.

What to avoid?

Mass guest posting campaigns on obviously link-selling sites has become increasingly dangerous. Google’s AI-powered “Spam Brain” is remarkably effective at identifying these patterns. Similarly, reciprocal link exchanges, comment spamming, and directory submissions offer diminishing returns while increasing risk.

Private Blog Networks (PBNs) are particularly hazardous in 2025’s algorithmic environment. I’ve seen numerous eCommerce sites face devastating ranking drops after Google identified their participation in these schemes.

The most successful backlink strategy today combines providing genuine value, establishing authentic relationships, and patiently building authority through consistent, quality content. Focus on becoming truly linkworthy rather than finding shortcuts to acquire links.

Joe Spisak, CEO, Fulfill.com

Quote 31 – Anshul Rana

To build high-quality backlinks that boost rankings with Google’s constant updates and AI content everywhere:

Proven Techniques:

Epic Content: Create in-depth guides or original research that naturally attracts links (use Surfer SEO for optimization).

Guest Posting: Contribute to high-DA, niche-relevant sites like Forbes with tailored content.

PR Platforms: Use Help a B2B Writer to score links from news sites by being an expert source.

Broken Link Building: Find broken links on authority sites with Ahrefs, pitch your content as a fix.

Relationships: Network with influencers on X for organic links via collabs.

Data-Driven Content: Publish unique stats or surveys that get cited.

Outdated Methods to Avoid:

Buying Links/PBNs: Google’s Penguin will penalize you.

Over-Optimized Anchors: Exact-match keywords look spammy.

Spammy Guest Posts: Low-quality or irrelevant sites hurt more than help.

Link Exchanges: Reciprocal links trigger penalties.

Low-Quality Directories: Most are spammy and useless.

Ignoring Toxic Links: Audit and disavow with Google Search Console.

Google’s 2025 updates prioritize E-E-A-T, so focus on relevant, authoritative links. Audit your profile, track competitors, and stay user-first.

Anshul Rana, AEO | GEO | Technical SEO Expert, The Digital Geek

Quote 32 – John Reinesch

In 2025, with Google’s algorithm constantly evolving and AI-generated content becoming widespread, building high-quality, authoritative backlinks requires a more strategic and authentic approach than ever before. At StorIQ, we focus on creating genuinely valuable content that appeals to real audiences and naturally attracts links from relevant local news outlets, industry blogs, and community organizations. We prioritize forming partnerships with reputable sites, such as chambers of commerce or trusted real estate blogs, where backlinks come with contextual relevance and trusted authority.

One proven technique is digital PR that ties client stories to current events or local interests, resulting in media coverage and strong backlinks. Another is producing comprehensive, data-driven resources or interactive tools that others want to reference and share. Outreach remains important, but is now more focused on relationship-building rather than mass link requests.

Website owners should avoid outdated methods like buying bulk backlinks from low-quality networks, using private blog networks (PBNs), or participating in link schemes. These tactics carry a high risk of penalties and rarely deliver sustainable results. Additionally, simply generating AI-written content to boost linkability without real value no longer works and can harm your site’s credibility.

The key is to invest time and effort into earning links through genuine value creation and trusted relationships. This approach aligns with Google’s ongoing emphasis on relevance, authority, and user experience, helping sustainably improve rankings.

John Reinesch, Founder, StorIQ

Quote 33 – Khris Steven

The key to building high-quality backlinks in 2025 lies in creating genuine, high-value content that naturally attracts links from authoritative sources. Rather than focusing on the volume of backlinks, concentrate on the quality and relevance of each link. I personally focus on reaching out to industry experts for collaborations, not just for guest posts, but for real discussions that get shared across networks. Establishing relationships with these experts increases the chances of acquiring backlinks from respected websites with high domain authority. To ensure these links are valuable, I focus on targeting sites that align with the content’s purpose, relevance, and authority rather than simply looking for any opportunity to build links.

Avoid outdated methods such as link farms, paid backlinks, or irrelevant directory submissions. These approaches can quickly harm a website’s reputation and lower its ranking due to Google’s focus on natural, organic link-building practices. Instead of chasing short-term ranking boosts, focus on long-term strategies like content partnerships and creating resources that are worth linking to, whether they are in-depth guides, case studies, or thought leadership pieces that offer unique insights. It is about nurturing relationships that result in authentic backlinks, not chasing hollow metrics.

Khris Steven, Content marketer, SEO and Automation expert / Founder, KhrisDigital Marketing

Quote 34 – Marc Bishop

We build backlinks by being genuinely helpful to people running media sites, newsletters, and content operations. We offer free quotes, data, or charts, without asking for links up front. When you show up with value, links become the natural thank-you. That karma-based approach has earned us placements we couldn’t buy with money.

We stopped using automated outreach tools or scraped journalist lists years ago. Spray-and-pray pitching gets flagged fast, and burns bridges before they’re built. Relevance requires real relationship-building now. Show up like a peer, not a cold caller.

Marc Bishop, Director, Wytlabs

Quote 35 – Sahil Kakkar

We earn links through cross-functional content partnerships with businesses that serve similar audiences without competing. For example we will co-publish a guide with a CRM platform or SaaS tool relevant to our niche. Both sides promote both earn links and both grow without spending anything on outreach. These collaborative pieces get featured more because they bring fresh perspectives.

We completely avoid any tactic that starts with scaling fast like buying placements or automating blogger outreach. Link-building is still relationship building no matter how many tools promise shortcuts. Google knows when a link is loved versus bought. Build things worth referencing and rankings will follow.

Sahil Kakkar, CEO / Founder, RankWatch

Quote 36 – Alec Loeb

Guest posting on trusted industry blogs still works. We focus on partnerships with sites that have consistent traffic and editorial standards. The key is relevance. A backlink from a high-traffic blog about sustainability or tech carries more weight than ten from directories or expired domains. We also publish exclusive data studies from our device trade-in programs. When we share actual user trends and pricing patterns, other sites reference that data and link back. It’s slow, but it builds authority the right way.

Website owners should stop chasing bulk backlinks. Mass outreach with templated emails to random webmasters no longer works. Google sees through paid link insertions and PBNs. It’s a red flag when your backlinks spike overnight from unrelated content. That approach may have worked years ago, but today it does more harm than good. Focus instead on content that others want to cite. A pricing guide, a data set, a practical checklist, these get picked up when shared on the right platforms. At EcoATM, we make sure our marketing team works directly with product, customer service, and operations. That way, our content reflects real user concerns and earns natural backlinks from sources that matter.

Alec Loeb, VP of Growth Marketing, EcoATM

Quote 37 – Josiah Roche

One of the most effective ways to earn high-quality backlinks in 2025 is through digital PR tied to proprietary data. Original research, internal benchmarks, and industry-specific studies still attract attention from journalists, bloggers, and other creators. This is especially true when the insights are timely and framed around a strong narrative. So leading with a clear point of view backed by solid data makes the content link-worthy on its own.

These types of assets attract links from trusted sources like media outlets, university blogs, and niche communities. That’s because they offer something unique. They’re hard to replicate, which makes them valuable in an AI-saturated content landscape. Before publishing, it helps to test multiple angles or headlines to find the one that resonates. So it’s more about positioning than volume.

Low-effort tactics like mass guest posting, recycled outreach templates, or generic “ultimate guides” don’t move the needle anymore. These methods usually generate backlinks that look decent on paper but don’t drive real traffic or engagement. Link exchanges, expired domains, and private blog networks fall into the same category. They might give a short-term bump, but they come with long-term risk and little lasting value.

Another approach that works well now is partnering with niche creators. These are people with loyal audiences who run blogs, newsletters, or resource pages in specific industries. So building something tailored for their readers and giving them early access or co-branding opportunities often leads to organic mentions and sustainable links. It takes longer, but the results stick because the distribution is authentic.

The best backlinks come from work that’s too thoughtful or specific to be automated. If a piece of content looks like it could’ve been spun up in 10 minutes, it probably won’t earn meaningful links. In today’s environment, quality beats quantity every time.

Josiah Roche, Fractional CMO, JRR Marketing

Quote 38 – Arvind Rongala

As CEO, what’s worked best in 2025 is leaning into subject-matter authority rather than volume. High-quality backlinks today come from being cited as a trusted source — not just linked. That means investing in content that answers nuanced, high-intent questions and then syndicating insights through expert panels, HARO-style platforms, and tightly aligned industry publishers. Relevance now outperforms reach.

Outdated tactics like mass guest posting or bloated AI-generated content carry diminishing returns. Google’s updates are clearly prioritizing originality, depth, and author identity. Shortcuts that once gamed the algorithm now flag risk. Sustainable rankings come from building digital equity — not just backlinks.

Arvind Rongala, CEO, Invensis Learning

Quote 39 – Mike Khorev

In 2025, Google’s playing chess while many SEOs are still moving checkers. At Nine Peaks Media, we’ve shifted hard into relationship-driven link building. We partner with subject matter experts, collaborate on original data pieces, and pitch earned media that brings real value, not fluff. Think expert roundups, HARO, and digital PR tied to timely trends.

We avoid guest post mills, expired domains, and mass directory submissions like the plague. They might look harmless, but they can tank trust faster than a dodgy backlink audit.

One trick that’s worked? Repurposing long-form blogs into data-driven pitches with embedded stats. Journalists love it, and it positions the client as a go-to source.

We ask ourselves: Would we link to this? If the answer’s no, it doesn’t go live. Quality over quantity isn’t just a motto, it’s survival now.

Your backlink profile is your reputation. Don’t hand it over to shortcuts.

Mike Khorev, SEO Consultant, Mike Khorev

Quote 40 – Xi He

Backlink-Building Strategies That Actually Work in 2025: 

1. Create “Citable” Data or Expertise-Led Content

– What works: Original research, industry data, surveys, case studies, or expert roundups.

– Why it works: Journalists, authors, and even AI programs need solid sources—information and opinion from the experts are like gold.

2.Targeted Guest Posting (on Niche-Relevant Sites)

– What works: Writing genuine, high-value posts on relevant sites with real people.

– Focus on thought leadership, not link drops.

– Make sure your link comes naturally as part of the copy and points to a helpful resource.

3. Digital PR & Linkable Assets

– What works: Producing content so helpful, individuals naturally link to it—like tools, calculators, templates, or master guides.

– Pair this with digital PR: Press your assets to media or bloggers using tools such as Muck Rack, PressPlugs, or JustReachOut.

4. Local Link Building (for Local SEO)

– What works: Sponsoring local events, joining chambers of commerce, earning links from local blogs, news, or directories.

Bonus: These links help with visibility in Google’s local pack (map results).

5. Leverage Brand Mentions + Unlinked Citations

– Use tools like Ahrefs Alerts or Google Alerts to monitor unlinked mentions of your brand.

– Reach out and politely ask for a link—this works especially well if you’ve been quoted or cited.

6. Strategic Content Collaborations

– Co-author content or create tools/templates with other similar brands or creators.

– Both sides promote and link to the content—this is organic and high-authority.

Outdated (and Risky) Link Building Methods to Avoid in 2025: 

1. Bulk Guest Post Exchanges or Personal Blog Networks (PBNs)

– Google’s spam team is now very adept at recognizing patterns.

– These links don’t transfer long-term value and can lead to penalties or devaluation.

2. Buying Links on Low-Quality “Write for Us” Sites

– These sites are packed, low-quality or thin content, and on Google’s watch.

– If you can spend $50 on a link, then so can everybody else—it’s not credible.

3. Spammy AI Outreach or Automated Link Building Tools

– Outreach must be personalized, contextually appropriate, and value-oriented.

– Google is now even more likely to ignore or discount links acquired using spammy AI templates or tools.

4. Spun Directories or Comment Spam

– They are no trust signals.

– If the referring page is not indexed or seeing zero visits—it’s not helping your SEO.

Xi He, CEO, BoostVision

Quote 41 – Aju Nair

After running hundreds of link-building campaigns at EightBurst, I’ve learned that the old spray-and-pray approach is dead. In 2025, I focus on three things that actually move the needle: becoming a go-to source for journalists through platforms like HARO and Featured.com (this gets you links from real authority sites), creating original research that other sites naturally want to reference, and turning unlinked brand mentions into actual backlinks with a simple outreach email. 

Skip the PBNs, paid link schemes, and random directory submissions – Google’s gotten scary good at spotting that stuff and will crush your rankings. The secret sauce is building genuine relationships and creating content so valuable that people can’t help but link to it.

Aju Nair, CEO & Co-founder, EightBurst Marketing

Quote 42 – Edward Tian

It has become pretty clear that when it comes to backlinks these days, quality is better than quantity. The SEO goal of making your website more authoritative is still very valid, and backlinks are still an effective strategy for achieving this, but it appears that quality is more impactful than quantity when it comes to getting those backlinks, so that is something we are definitely focusing on.

Edward Tian, CEO, GPTZero

Quote 43 – David Reynolds

In 2025, one approach I’ve found surprisingly effective for building high-quality backlinks is creating interactive micro-experiences, like quizzes, calculators, or mini-games that tie into your niche. Instead of just writing another article, these tools engage users and naturally attract shares and backlinks because they offer something unique and useful.

For example, a client in the finance space launched a simple budgeting calculator that got picked up by bloggers and news sites as a resource, generating organic links and traffic spikes without aggressive outreach.

At the same time, I’ve seen too many websites still chasing old-school methods like mass directory submissions or spammy comment links—these not only fail but can hurt your SEO fast.

My advice: innovate your link-building by offering interactive value. It’s memorable, shareable, and stands out in a sea of static content. Plus, it’s harder for competitors to copy quickly, giving you a real edge.

David Reynolds, Digital Marketer, JPGHero

Quote 44 – John Pennypacker

For us, backlinks that move the needle are no longer built — they’re EARNED. What is a backlink to us? It’s not the goal, but a result of genuine collaboration. A link that we write with a trusted partner, contribute insights to a niche newsletter, or are quoted in a case study has more weight than a hundred meaningless placements on random sites. In some cases, in fact, simply a mention (without being linked to) is a strong enough signal of trust and relevance to the topic for search engines to take notice.

For us, old school methods like mass guest posting on low-quality websites, purchasing links, or sending templated outreach emails don’t work anymore; worse, you can get your website penalized. With algorithms that now favor context, credibility, and relationships, it’s important to focus on partnerships where you can add value: industry interviews, co-branded research, podcast collaborations, or local community features. Those references are about REAL reputation, not artificial recognition — and they’re the kind of signal Google is absolutely honing in on these days.

John Pennypacker, VP of Marketing & Sales, Deep Cognition

Quote 45 – Heinz Klemann

In 2025, the most effective technique we use for building high-quality, authoritative backlinks is creating niche content and that is either very specific answer to a question, some piece of statistic like average marketing budget for a specific industry or a definiton of a word or similar. Instead of chasing mass guest posts, we focus on publishing original research, blog posts or case studies – content that provides real value with human insight and opinion. This way we provide value to a specific audience. Additionally we send in our opinion on industry questions or opinon pieces.

What doesn’t work anymore? Outdated tactics like link exchanges, low-quality guest blogging, or buying links on irrelevant sites. Google is better than ever at identifying manipulative patterns, and AI-generated content farms have made the web noisier. Relevance, originality, and genuine authority matter more than link volume—so building fewer, better links is the smarter move.

Heinz Klemann, Senior Marketing Consultant, BeastBI GmbH

Quote 46 – Matthew Goulart

In 2025, we’re thriving by leaning into topical authority and strategic partnerships, not outdated outreach blasts. Our proven technique is we create long-form, expert-driven content for authoritative niche publications with built-in traffic, not just backlinks. 

We pair that with data-backed resources, think original surveys, tools, or interactive content that journalists actually want to cite. This year alone, we’ve seen over 42% of our new backlinks come from high DR sites simply by positioning clients as go to experts, not link beggars.

Avoid guest post swaps, Fiverr backlinks, and AI-spun link bait. These are dinosaurs. Google’s March 2024 update was clear, authority now means credibility and context. It’s not about how many links, it’s about where they come from and why they exist. 

If your link wouldn’t pass the, would a human click this test, it’s not worth chasing. Most SEOs are stuck gaming an algorithm. We’d rather earn trust and traffic.

Matthew Goulart, Founder, Ignite Digital

Quote 47 – Alejandro Meyerhans

In 2025, we focus on contextual digital PR not link swaps or guest post farms. One proven technique: we reverse-engineer trending topics journalists are actively covering using media monitoring tools, then pitch unique data from client case studies. These get picked up naturally by top-tier outlets and generate backlinks that actually move rankings.

What to avoid? Mass directory submissions, expired domain redirects, or AI-generated articles masquerading as outreach. Google’s Link Spam Update and AI content detection are ruthless now. Authority comes from credibility, not volume. 

My advice: if a backlink feels easy to get, it’s probably worthless or dangerous

Alejandro Meyerhans, CEO, Get Me Links

Quote 48 – Amit Rana

This year, we tried a new outreach approach by hosting small, virtual roundtables with 5-8 respected industry experts. We weren’t selling anything—we simply facilitated meaningful conversations around trending topics like semantic SEO and content authenticity. We published key takeaways as blog posts after the session, crediting each quoted expert with dofollow backlinks.

What surprised me the most? Many experts shared our posts, mentioned them in their blogs, or invited us to contribute to theirs. That one initiative generated 17 new high-authority backlinks from real, content-rich pages—not link farms or generic guest posts. More importantly, these links came wrapped in context, relevance, and trust.

In stark contrast, tactics such as mass outreach for guest posting and automated backlink exchanges are nothing but a burden. In March 2024, Google’s spam update highlighted this point unmistakably. If it doesn’t serve the reader, it won’t help your rankings.

The future of backlinks lies in “earning” rather than merely “building.” Prioritize authentic collaboration, create valuable content, and view backlinks as a natural result of leadership rather than a manipulation tactic.

Amit Rana, Digital Marketer & WordPress Developer, WebGlobals

Quote 49 – Eugene Leow Zhao Wei

In a landscape flooded with AI-generated noise, we’ve doubled down on HARO-style pitching and topical guest posts on niche, trusted sites. One tactic that still delivers is using original mini-data studies—simple surveys or internal stats packaged into quotable insights. These get picked up by journalists and niche blogs alike, driving links that Google still clearly values.

What’s dead? Mass directory submissions, low-quality guest posts, and link swaps with sites that have nothing to do with your niche. We also steer clear of any site with obviously spun content or ad overload—Google’s cracking down on those harder than ever. The key now is credibility and context. If the link feels earned and useful to the reader, it’ll probably help your rankings.

Eugene Leow Zhao Wei, Director, Marketing Agency Singapore

Quote 50 – Neel Parekh

Backlinks still matter. But in 2025, it’s less about volume—and way more about quality and intent.

What’s working for us now:

1. Real relationship-driven PR

We stopped chasing spammy guest post swaps and started pitching real stories. I share the journey of growing MaidThis (remote team, cleaning + Airbnb niche, franchising under $100K) and tailor that story to relevant podcasts, business sites, or founder platforms. If the content is valuable, the backlink is earned naturally—and from sites that actually have authority.

2. Niche-specific link placement

We focus on being featured on pages that rank for terms we want—think “best cleaning franchises” or “top low-cost business ideas.” If we’re not there, we reach out with data or founder insights to get included. Editorial context beats random backlinks all day.

3. Internal content flywheels

Once we land one solid placement, we repurpose it across other blogs, social proof pages, and LinkedIn to drive visibility. One great backlink can fuel multiple traffic sources if you use it right.

What we’ve stopped doing:

• Paying for low-quality guest posts with zero traffic
• Comment spam or forum links
• Over-optimized anchor text that screams “manipulation”

If a link doesn’t come from a page that actually ranks or get real traffic, it probably won’t move the needle. And in 2025, Google’s catching that faster than ever.

Neel Parekh, Founder & CEO, MaidThis Cleaning

Quote 51 – Ahmed Yousuf

In 2025, the most reliable way we’re earning high-quality backlinks is by creating data-backed, expert-led content that publishers actually want to cite, not just link-bait. We focus on original research, industry surveys, and case studies with clear takeaways. 

For example, one niche report we published on conversion benchmarks got picked up by 14 domains organically, including a SaaS blog with a DR over 80.

Another effective technique: strategic guest insights, not guest posts. We contribute short, quotable expert takes to journalists, podcast hosts, and curated newsletters (especially via HARO-style platforms). 

These earn contextual backlinks and build real authority without the time-sink of full guest articles.

As for outdated methods, stop wasting time on mass outreach with generic “link swap” emails or paying for low-quality directory links. Google’s getting sharper at devaluing anything that feels transactional or templated. If the link doesn’t help the reader or build brand credibility, it’s probably not helping your rankings either.

The playbook now is quality, context, and contribution, not shortcuts.

Ahmed Yousuf, SEO Expert & Financial Author, Customers Chain

Quote 52 – Raphael Larouche

Outreach barely works anymore. If you want a high-quality backlink, you’ll have to send thousands of emails just to land one, and even then, there’s almost always a cost involved. 

In 2025, the easiest and most consistent way I’ve found to build real authority is to just buy links directly. For some sites with real authority and great content, you can still earn backlinks just by publishing something valuable, but for 99% of people, that’s not going to cut it. Buying links is still what actually moves the needle. 

You can get creative with black hat SEO if you know what you’re doing, but for most people, it’s not worth the risk.

That said, you can also use platforms like HARO or Featured to pick up solid links here and there.

Raphael Larouche, Founder & SEO Specialist, seomontreal.io

Quote 53 – Nick Mikhalenkov

As an SEO Manager at Nine Peaks Media, I’ve seen backlinks make or break campaigns. In 2025, what’s still working? Relationships. The kind built by actually talking to real people. We get results by offering value-packed content to niche publishers who care about their readers, not just anyone with a DA above 50.

We also lean into digital PR—data-backed stories that tie into current trends. It’s less “link for link,” more “here’s something worth sharing.” And no, AI-generated fluff won’t cut it.

What to ditch? Mass guest post outreach, link exchanges, and comment spam. Those tricks are old, tired, and scream desperation. Google’s too smart for shortcuts now.

If you’re still chasing directory listings from 2013, it’s time for a refresh. Instead, think partnerships, news hooks, and assets people actually want to cite. The best backlinks aren’t begged for, they’re earned.

Nick Mikhalenkov, SEO Manager, Nine Peaks Media

Quote 54 – Geremy Yamamoto

In 2025, building high-quality backlinks requires value-driven strategies. I focus on creating link-worthy content like research studies, expert guides, and original data that naturally attract authoritative links. Digital PR is key—pitching unique insights to journalists secures mentions in reputable publications. Building relationships with influencers and engaging in niche communities fosters organic link opportunities. I also target resource pages, offering valuable content for inclusion, and repurpose content into infographics or videos to attract diverse links. Outdated methods like buying backlinks, using link farms, or relying on irrelevant guest posts should be avoided, as they risk penalties and harm credibility.

Geremy Yamamoto, Founder, Eazy House Sale

Quote 55 – Matthew Ramirez

As an entrepreneur navigating SEO in 2025, one proven technique I use to build high-quality authoritative backlinks is focusing on relationship-driven digital PR. I invest time in building genuine connections with journalists industry bloggers and content creators who value original insights and expert commentary. By offering unique data studies opinion pieces or case studies I earn natural backlinks from reputable sites. I also prioritize guest posting on high-authority niche websites where the content adds real value rather than being written purely for links. Additionally I leverage podcast appearances and industry collaborations which often lead to high-quality backlinks from trusted sources. Outdated methods that website owners should avoid include buying backlinks participating in link farms and using automated link-building tools. These tactics are easily detected by search engines and can lead to penalties. In today’s landscape authenticity relevance and quality content are the keys to earning backlinks that actually drive long-term rankings.

Matthew Ramirez, Founder, Rephrasely

Quote 56 – Diana Babaeva

Building high-quality backlinks in 2025 is less about volume and more about trust. We focus heavily on earning links through real relationships and original content that actually helps people — not just content for content’s sake.

What’s worked well for us is collaborating with educators and creators in the AI and productivity space. For example, we publish detailed guides on using AI to design effective presentations faster, and we share these with university instructors, tech bloggers, and industry communities. When the content is genuinely helpful, people link back without needing a pitch that feels pushy or transactional.

What we avoid is outdated guest post exchanges, spammy directories, and anything that smells like a shortcut. Those might have worked five years ago, but today they’re a signal to Google that you’re trying to game the system. And with AI content everywhere, authenticity is the edge.

Diana Babaeva, Founder & CEO, Twistly

Quote 57 – Farrukh Umarov

Building high-quality backlinks in 2025 is less about volume and more about trust. We focus heavily on earning links through real relationships and original content that actually helps people — not just content for content’s sake.

What’s worked well for us is collaborating with educators and creators in the AI and productivity space. For example, we publish detailed guides on using AI to design effective presentations faster, and we share these with university instructors, tech bloggers, and industry communities. When the content is genuinely helpful, people link back without needing a pitch that feels pushy or transactional.

What we avoid is outdated guest post exchanges, spammy directories, and anything that smells like a shortcut. Those might have worked five years ago, but today they’re a signal to Google that you’re trying to game the system. And with AI content everywhere, authenticity is the edge.

Farrukh Umarov, Founder & CTO, Apps Do Wonders

Quote 58 – Ydette Macaraeg

In grant writing and nonprofit marketing, building high-quality relationships is key to securing funding and support. Similarly, building authoritative backlinks requires focusing on quality over quantity, ensuring connections are relevant and trustworthy. Outdated methods like link spamming can damage credibility, just as generic proposals fail to engage funders. Embracing authentic engagement and adapting to evolving algorithms mirrors how nonprofits must stay current with funder priorities and storytelling techniques. This strategic approach ensures sustainable growth and impact. That’s how impactful grants fuel mission success.

Ydette Macaraeg, Part-time Marketing Coordinator, ERI Grants

Quote 59 – Nick Mikhalenkov

As an SEO Manager at Nine Peaks Media, I’ve seen firsthand how Google’s frequent updates and AI content surge have shifted backlink strategies. Today, quality beats quantity, building links from trusted, relevant sites still moves the needle. Guest posting on industry blogs, forming genuine partnerships, and earning mentions through valuable content remain strong tactics. Avoid outdated tricks like link farms or buying backlinks; they’re like trying to patch a sinking boat with duct tape, it won’t hold and can sink you faster. Focus on relationships, not shortcuts. Also, make sure your outreach feels human, nobody likes a robotic email blast. Keep monitoring your backlink profile regularly to spot bad links before they cause damage. Remember, backlinks are more about reputation than numbers. Treat them as referrals, not just SEO tools. That mindset helps keep rankings steady, even as the search landscape changes.

Nick Mikhalenkov, SEO Manager, Nine Peaks Media

Quote 60 – David Quintero

In 2025, building authoritative backlinks means prioritizing genuine relationships and value over quick fixes.

We focus on creating high-quality content that naturally attracts links—think original research, expert insights, and helpful resources tailored to niche audiences. Outreach is personalized and centered on collaboration, not just asking for a link. Guest posting remains effective but only when it’s relevant and adds real value.

Outdated tactics like buying links, mass directory submissions, or generic comment spamming no longer work and can harm your site’s reputation. Search engines have gotten smarter at spotting manipulation, so authenticity is key.

I’m David Quintero, CEO of NewswireJet. Quality backlinks today come from building trust and authority, not shortcuts—those are the links that truly boost rankings and long-term success.

David Quintero, CEO and Marketing Expert, NewswireJet

Quote 61 – Martin Weidemann

We landed a backlink from a U.S. news site, after giving a ride to their editor’s parents. That single link brought in more bookings than $500 in ads.

I’ve learned that high-quality backlinks aren’t about mass outreach—they’re about real, memorable moments that earn genuine mentions. In one case, a client booked a private transfer for her elderly parents visiting from Florida. We customized everything: name signage, extra luggage room, driver with English fluency. A few days later, I received a thank-you email… from her son, a news editor. That article he published drove a 23% spike in organic visits within 48 hours.

In 2025, what works is what’s real. Here’s what we double down on:

– Hyper-relevant content for local SEO — I built hotel-specific microsites (like st-regis-mexico-city.com) that link back naturally to our main site, increasing authority while helping users plan their trips.

– Experience-first outreach — We don’t beg for backlinks. We create personalized experiences worth talking about, then reach out with a gentle nudge, not a pitch.

– Earned media through transparency — Our clear pricing and no-surprise policies have gotten us featured in a few travel blogs organically. Journalists love businesses that feel honest and different.

What we avoid?

– Guest post swaps — Too easy for Google to detect in 2025.

– Mass directory submissions — They’ve become noise.

– AI-spun articles — If I can tell it’s fake, Google definitely can.

Bottom line: Links that work are built on trust—just like our rides.

Martin Weidemann, Owner, Mexico-City-Private-Driver.com

Quote 62 – Maksym Zakharko

In 2025, building high-quality, authoritative backlinks that truly move the needle comes down to earning trust through relevance, real relationships, and expert-driven content—not chasing volume or outdated link schemes.

What’s Working Now (Proven Techniques):

1. Original Research & Data-Backed Content

We create unique data sets (e.g., campaign results, consumer behavior insights, local SEO performance trends) and package them as:

• Blog posts
• Infographics
• Press releases

When properly pitched, these attract natural editorial backlinks from journalists, bloggers, and industry platforms. Tools like HARO, Featured, and SourceBottle still work well if you offer insights with credentials and results.

2. Strategic Guest Posting (Still Works—If Done Right)

We partner with industry-relevant blogs, not link farms. The focus is:

• Providing value, not self-promotion
• Writing from an expert point of view (e.g., a CMO breaking down actual campaign learnings)
• Linking contextually to deep, helpful content—not homepages
• Google still rewards EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), and these guest posts strengthen that.

Local & Niche Partnerships

For location-based businesses, we prioritize:

• Local media features
• Co-branded content or interviews
• Chamber of commerce and local association links

These are highly relevant and often overlooked by competitors.

1. Digital PR Around Brand Actions

We’ve seen success with:

• Mini product launches
• Community involvement
• Educational webinars or free tools

Then promoting them via press outreach and micro-influencer mentions to gain editorial and referral links.

Maksym Zakharko, CMO, maksymzakharko.com